Andrija Despotović

Senior Product Owner & Team Lead · Web Platforms, SaaS, Automation & AI

Summary

Senior PM with 10+ years shipping B2B platforms and AI-integrated products. I build and operate AI automation infrastructure — multi-agent workflows, LLM API integrations, and Cloudflare-based platform services — alongside managing enterprise ecommerce platforms for multi-region clients. Full ownership from product strategy to hands-on deployment, without big budgets or large teams. Comfortable with ambiguity, shipping fast, and iterating on real partner feedback.

Skills & Technical Stack

AI / LLM Integration Anthropic Claude API, OpenAI API, RAG architecture, agent orchestration, prompt engineering, LLM cost/latency tradeoffs, hallucination mitigation strategies
Automation & Infra n8n (self-hosted), Docker, Cloudflare Workers/Pages/Zero Trust, GitHub Actions CI/CD, Linux VPS, webhook pipeline design
Platform & API API integration architecture, partner API discovery & requirements, Cloudflare Workers routing, third-party API orchestration
Product Management Backlog management, user story writing, stakeholder alignment, Agile/Scrum, roadmap ownership, A/B testing, zero-to-one delivery
eCommerce & SaaS WooCommerce, multi-tenant B2B platforms, ERP/BI integration, SEO, UX/UI collaboration, CMS ecosystems
Data & Analytics GA4, GSC, GTM, BI tools, data-driven prioritization; SQL fundamentals
Tools Jira, Confluence, Trello, Asana, GitHub, Notion, Figma

Work Experience

Founder & Product Builder — DevsMachina
2025 – present
devsmachina.app · Belgrade, Serbia
  • Founded my own IT studio/agency focused on agent orchestration, automation workflows, and web platform development for B2B clients.
  • Shipped products from zero without design teams or external budget: CutTool (free B2B browser app for steel coil cutting), Tasklog (vanilla HTML/JS/CSS tracker via Cloudflare Workers + GitHub), and a WooCommerce AI description generator (Supabase + Claude API + Lemon Squeezy + Next.js, credits-based pricing).
  • Designed and deployed multi-agent LLM workflows using Claude API and n8n — RAG pipelines, prompt chaining, and cost-optimized API orchestration.
  • Self-managed full infrastructure: Cloudflare Workers/Pages, Zero Trust access control, Docker, Linux VPS, GitHub Actions CI/CD.
  • Maintained and optimized client websites across medical ecommerce, B2B heavy equipment, and SaaS — billing in EUR and USD.
Product Owner / Tech Team Lead — Keystone Studio
2023 – present
Belgrade, Serbia · Dubai, UAE
  • Owning B2B platform product strategy for multi-tenant ecommerce systems — defining API integration requirements, managing partner onboarding flows, and shipping AI-assisted features for enterprise clients.
  • Aligned business, UX/UI, and engineering teams; managed backlog, delivery planning, and UAT cycles across concurrent client projects.
  • Led integration initiatives connecting third-party logistics, ERP, and BI systems into the core platform.
  • Direct stakeholder management across enterprise clients.
Senior Project Manager / Product Owner — Devokado / Avokado
2019 – present
devokado.rs · Belgrade, Serbia · UK
  • Managed web and custom SaaS development across multiple parallel client projects — platform performance, feature delivery, and cross-functional coordination.
  • Delivered tailored tools and integration for Keestrack and other clients.
Account Manager — Degordian
2020 – 2022
degordian.com · Belgrade, Serbia; Zagreb, Croatia
  • Led digital projects for Štark, BASF, Jelen, Schneider Electric, and the Innovation Fund — web development, SEO, PPC, social campaigns.
  • Main point of contact across parallel client work-streams; shaped requirements and aligned stakeholders through delivery.
Account Director / Manager — Next Game
2016 – 2019
nextgame.rs · Belgrade, Serbia
  • Led digital and creative accounts for B2B and consumer clients; managed cross-functional teams across design, development, and media.
  • Managed digital and cultural projects including the EU-funded GIFT Horizon 2020 interactive gamification initiative for European museums.
  • Coordinated cross-border teams across UX, content, and academic domains.
Misc — Early Career
2007 – 2016
  • Curator & Project Manager National Museum of Serbia - managed digital & IT projects, website and museum information system of Serbia (2009 - 2016)
  • Reporter at Večernje novosti (daily newspaper) and Svet kompjutera (tech magazine) — covered technology, culture, and current affairs - (2007 - 2009)

Selected Products (Zero-to-One)

DevsMachina AI studio platform — hub for agent orchestration, automation, and web development services. Built on Astro + Cloudflare Pages + GitHub Actions CI/CD. devsmachina.app MVP
CutTool Free B2B browser app for steel coil cutting optimization. Built, shipped, and maintained as sole PM/developer. Zero external budget. cuttool.app live
Tasklog Single-file vanilla HTML/JS/CSS project tracker with localStorage persistence. Deployed via Cloudflare Worker serving directly from GitHub repo. tasklog.devsmachina.app live
WooCommerce AI Desc. Gen. Micro-SaaS AI product description generator for WooCommerce stores. Stack: Supabase, Claude API, Lemon Squeezy, n8n Cloud, Next.js. 4 vertical Expert Modes (medical, industrial, marine, pet supply), credits-based pricing. in dev
GIFT — Horizon 2020 EU-funded interactive gamification project for European museums. Digital engagement experiences across cultural institutions. UX, content architecture, and documentation for cross-border teams. EU Cordis shipped