Summary
Product owner and team lead with 10+ years delivering web platforms, SaaS products, and B2B digital tools across the full product lifecycle. Experienced in managing cross-functional teams, aligning stakeholders, and owning product strategy from discovery to delivery. Hands-on with AI automation, LLM integrations, and modern deployment infrastructure — comfortable leading without a playbook and iterating fast on real feedback.
Skills & Technical Stack
| Product Management | Product strategy & roadmap ownership, backlog management, user story writing, stakeholder alignment, Agile/Scrum, A/B testing, zero-to-one delivery |
|---|---|
| Strategy & Research | Market research & analysis, business case definition, competitive analysis, financial planning basics |
| Team & Delivery | Cross-functional team lead (dev, QA, UX/UI, BI/DA), sprint planning, UAT coordination, release management, resource allocation, risk management, external vendor management |
| eCommerce & SaaS | Multi-tenant B2B platforms, WooCommerce, ERP/BI integration, UX/UI collaboration, CMS ecosystems, SEO |
| Platform & API | API integration architecture, partner API discovery & requirements, third-party API orchestration, webhook pipeline design |
| Automation & Infra | n8n (self-hosted), Docker, Cloudflare Workers/Pages/Zero Trust, GitHub Actions CI/CD, Linux VPS |
| AI / LLM | Anthropic, OpenAI, Gemini; RAG architecture, agent orchestration, prompt engineering, LLM cost/latency tradeoffs |
| Data & Analytics | GA4, GSC, GTM, BI tools, data-driven prioritization; SQL fundamentals |
| Tools | Jira, Confluence, Trello, Asana, GitHub, Notion, Figma |
Work Experience
Founder & Product Builder — DevsMachina
2025 – present
- Founded my own IT studio/agency focused on agent orchestration, automation workflows, and web platform development for B2B clients.
- Shipped products from zero without design teams or external budget: CutTool (free B2B browser app for steel coil cutting), Tasklog (vanilla HTML/JS/CSS tracker via Cloudflare Workers + GitHub), and a WooCommerce AI description generator (Supabase + Claude API + Lemon Squeezy + Next.js, credits-based pricing).
- Designed and deployed multi-agent LLM workflows using Claude API and n8n — RAG pipelines, prompt chaining, and cost-optimized API orchestration.
- Self-managed full infrastructure: Cloudflare Workers/Pages, Zero Trust access control, Docker, Linux VPS, GitHub Actions CI/CD.
- Maintained and optimized client websites across medical ecommerce, B2B heavy equipment, and SaaS — billing in EUR and USD.
Product Owner / Tech Team Lead — Keystone Studio
2023 – present
- Owning B2B platform product strategy for multi-tenant ecommerce systems — defining API integration requirements, managing partner onboarding flows, and shipping AI-assisted features for enterprise clients.
- Aligned business, UX/UI, and engineering teams; managed backlog, delivery planning, and UAT cycles across concurrent client projects.
- Led integration initiatives connecting third-party logistics, ERP, and BI systems into the core platform.
- Direct stakeholder management across enterprise clients.
Senior Project Manager / Product Owner — Devokado
2019 – present
- Managing delivery of web platforms, custom SaaS and ERP-integrated sales tools, and SEO projects across multiple parallel client engagements.
- Working across the full project lifecycle — requirements, cross-functional coordination, QA, and release — for long-term B2B clients in industrial, medical, and financial sectors.
Account Manager — Degordian
2020 – 2022
- Led digital projects for Štark, BASF, Jelen, Schneider Electric, and the Innovation Fund — web development, SEO, PPC, social campaigns.
- Main point of contact across parallel client work-streams; shaped requirements and aligned stakeholders through delivery.
Account Director / Manager — Next Game
2016 – 2019
- Led digital and creative accounts for B2B and consumer clients; managed cross-functional teams across design, development, and media.
- Managed digital and cultural projects including the EU-funded GIFT Horizon 2020 interactive gamification initiative for European museums.
- Coordinated cross-border teams across UX, content, and academic domains.
Misc — Early Career
2007 – 2016
- Curator & Project Manager National Museum of Serbia - managed digital & IT projects, website and museum information system of Serbia (2009 - 2016)
- Reporter at Večernje novosti (daily newspaper) and Svet kompjutera (tech magazine) — covered technology, culture, and current affairs - (2007 - 2009)
Selected Products (Zero-to-One)
| Keestrack DLP | Dealer portal for configuring and ordering heavy equipment through Keestrack's authorized dealer and reseller network. Covers product configuration, order management, and dealer-facing sales infrastructure. | live |
|---|---|---|
| DevsMachina | AI studio platform — hub for agent orchestration, automation, and web development services. Built on Astro + Cloudflare Pages + GitHub Actions CI/CD. | devsmachina.app MVP |
| CutTool | Free B2B browser app for steel coil cutting optimization. Built, shipped, and maintained as sole PM/developer. Zero external budget. | cuttool.app live |
| Tasklog | Single-file vanilla HTML/JS/CSS project tracker with localStorage persistence. Deployed via Cloudflare Worker serving directly from GitHub repo. | tasklog.devsmachina.app live |
| WooCommerce AI Desc. Gen. | Micro-SaaS AI product description generator for WooCommerce stores. Stack: Supabase, Claude API, Lemon Squeezy, n8n Cloud, Next.js. 4 vertical Expert Modes (medical, industrial, marine, pet supply), credits-based pricing. | in dev |
| GIFT — Horizon 2020 | EU-funded interactive gamification project for European museums. Digital engagement experiences across cultural institutions. UX, content architecture, and documentation for cross-border teams. | EU Cordis shipped |